Seth Barham Design
Minimal and effective design, inspired by culture.

Paleo China

Paleo China is a site geared towards expats living on the paleo diet in China. There is a huge niche for this as special dietary requirements are largely ignored in Chinese culture. The client wanted a simple logo and a banner to use for social media purposes. Red meat is a big component of the paleo diet, so the natural choice that popped into my mind was a simple design featuring a big, juicy steak in the shape of China. The white marbling in the center actually follows the paths of the Yellow and Yangtze Rivers. The social media banner features the logo in the center, surrounded by other simple vector illustrations of foods common in a paleo diet.