Seth Barham Design
Minimal and effective design, inspired by culture.
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Shadow Gallery

This is the branding for the biggest expat bar in Daqing, China. It is a hub for creative people down a dimly lit alley, hence the name. The client wanted the logo to be minimalist, incorporate a splash of color, but still capture the bar's enigmatic essence. I went with a very simple prism design, illustrating the light hitting it and producing shadows (the typography with the bar name) instead of color. Yes, there may or may not have been some mutual Pink Floyd fandom involved. The owner actually liked both of my logo concepts so much that he wanted to use both for various events and promotional items. 

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