You Need a Content Writer in 2022

Most businesses in nearly every industry are finally coming around to the idea that they need a website. "Set it and forget it" is no longer a viable marketing strategy for your online presence. If you want to remain relevant and stand out among your competition, you need to engage with your audience.

You might think that the product or service you provide is so straightforward that you don't really need a blog. Not so! To demonstrate just how necessary a content writing strategy is for any business, I Googled the first random service that popped into my head: termite extermination. Bug zapping may be one of the last services you would expect to have a blog, but the top 5 Google results all have one.

Why is content writing so important for every industry? It all comes down to two things: value and search engines. Let's dive deeper and learn why EVERY business shouldn't be caught dead without a content writing strategy in 2022.

Content writing offers value to current customers and potential leads.

Before we get into the almighty algorithm, you should consider your core focus as a business: providing value for your customers. Any would-be client is looking for a solution to a problem they have. Sure, your product or service is what ultimately satisfies that need, but you shouldn't view your relationship with your customers as purely transactional.

Although your website visitors may need your services, they are actually seeking information. Times have changed. We can all rigorously compare products and services while lying in bed. You should provide as much information as possible about who you are, what you offer, and why you offer it to help your customers make an informed choice. A content writer can help you develop a voice for your business that customers will trust and seek out over cryptic competitors with sparse information.

“A content writer can help you develop a voice for your business that customers will trust and seek out over cryptic competitors with sparse information.”

Blogs and newsletters create engagement with your target audience.

The job of providing valuable content for your prospects is not a one-and-done deal. You need a consistent content strategy that retains an audience and fosters brand loyalty. Maintaining a regular blog with a well-designed newsletter (quality over quantity - don't spam your customers) will make your business seem more like a person than an inanimate storefront. Blogs are also great for retaining attention and provide opportunities to funnel visitors to other parts of your site through links or calls to action. Content reduces your bounce rate and increases the likelihood of a purchase.

While you may be a prodigy at whatever service you offer, you may struggle to find the right voice for your business. Discovering your brand voice is a crucial step that can determine the trajectory of your business. You need to get this right. Hire a content writer specializing in producing regular material in just the right tone for your audience. Eventually, customers will associate your unique style of written engagement with your brand just as readily as your visual identity.

Content writing is an excellent way to boost your SEO.

Anyone with an online business has probably heard of SEO (search engine optimization) and knows that it’s something important they need to commit resources to. You might even be aware of keywords and the role they play in boosting your visibility in search rankings. However, many business owners aren’t aware of the myriad other tips and tricks they can take advantage of.

Any content writer worth their salt these days isn’t merely blasting out an article - they are writing specifically with SEO in mind. They know how to squeeze the most “link juice” out of an article. They know to add keywords to all heading levels, craft attention-grabbing SEO titles and descriptions, and use URL slugs and image alt text to your advantage. Search engines prioritize websites that regularly add new content, so a regular contributor can keep your site active and on Google’s radar.

A professional content writer can preserve your message and avoid errors.

Not everyone is a great writer, and even if you're talented with a quill, you may be so busy that you can't devote the proper attention to detail. Spelling errors and grammatical mistakes can quickly deflate some of that authority and trust you are hoping to build with your content. The only thing worse than laboring over a blog post that you don't even want to be writing in the first place is people clicking away after seeing sloppy writing.

Instead of dusting off your university copy of The Elements of Style for a grammar refresher course, delegate this task to a professional and spend your time on core business functions. Give a writer the reigns and the space to do what they do best. The end product is a polished, error-free piece of content with just the right tone and optimized for search engines.

Need a content writer?

Search engines reward you for doing what you should be doing - providing valuable content for your audience. Unfortunately, a content writing strategy takes a lot of time and consideration to develop. I can help! Large corporations and small startups rely on me to hone their message and proofread their content. From blogs and white papers to website copy and technical documentation, I have encountered writing projects of all shapes and sizes. Check out the recent work I have been doing over at Nutraprose, a one-stop shop that provides content marketing and web design services for nutraceutical firms. If you like what you see, reach out through the button below and we can get started on a content plan for your business today! ◉

Written by Seth Barham